Rank High Solutions | Los Angeles Web Design and Search Engine Optimization » los angeles seo

What SEO Is And Why It’s So Important

admin — Mon, 01 Mar 2010 05:45:23 +0000

In this difficult economic era, almost all business and website proprietors are paying closer attention to SEO or “Search Engine Optimization” as a means of resolving sustainability. It is pivotal to understand this issue and to be skilled at how to appropriate it, as this is an important asset for any business.

SEO occurs through the optimization of a website (case in point being your business one) to appear on diverse search engines such as Yahoo, Google, MSN and others. Your main target is the public who are potential clients, and through Search Engine Optimization, you are making as effectively as possible, for people to view your website through their searches. For instance, if you own a SEO Company, you would undoubtedly want your Company to appear on any search engine for “Seo Company Los Angeles”.

The goal is for your Company or business to be prominently displayed on all search engines when a certain keyword phrase is entered. It is obvious that if your business website does not appear, your competitors’ almost certainly will. According to analysis, more than 80% people depend on the Internet for much of their requirements, from making payments to procuring goods and services. In fact, search engines like Google are liberally used to track businesses which are of the nearest distance, and potential clients can observe a list of options from inventory, pricing details, location and contact information. Whatever they are looking for can be found in websites which are optimized.

Websites which show up in “organic” search results primarily have keywords which are optimized, done by a keyword research specialist to create numerous phrases to add in to your website. META tags and keywords of a website in particular, are updated via HTML code. It is also pivotal to construct the “page Rank” of a website via receiving incoming links from other websites to point to your own – indicating to Google and all other search engines that your website is an important one. But of course, this must be prepared by experts in the SEO area.

Rather than pay huge sums of money for each click or/and impression (known as Pay Per Click advertising) without optimization utilizing SEO methods, having your website appear on Google, Yahoo or any other search engines naturally or organically is unsurpassed. This is more efficient compared to paid ads which are displayed under the banner of “sponsored ads” in the right side of search results. Statistics show that more than 80% of Internet users have a preference to click on the “organic” part, which is situated on the left side.

For a business of any scale, it is crucial to have preferably more than one link to your website on the very first page of any search engine, paying special emphasis on Google. What you need is daily traffic which in turn, can very well be new clients when your website appears in the search results page. This will not incur any costs, but if executed properly, will instead, create a flow of steady business all the year round for you. Seek SEO specialists near you and negotiate for a good deal. In some cases, you may also obtain free consultations when your websites are examined. It is highly recommended that you do this, as the results would be worth your while.

Share and Enjoy:

Local Los Angeles SEO Experts Are Heroes For Offline Businesses

admin — Fri, 19 Feb 2010 01:48:15 +0000

SEO’s or otherwise known as Search Engine Optimizers are all over the place from big metropolitan cities to small towns helping small and large businesses in every market type imaginable to reach to the millions of potential clients and customers across different time zones and continents all by using one simple and easy means of communications- the Internet. Website optimization allows your business website to stay on top of popular search engines such as Google, Yahoo, MSN, Bing and practically every other search mechanism on the internet.

Google is one of the most widely used internet search engines out there. A large segment of the market log onto Google to search for anything and everything regarding products, services and needs. SEO is the 21st century business hero with small companies reaching the top of search results all thanks to a few carefully constructed lists of keywords specific to the company’s business.

Websites listed at the top of search engine rankings get loads more hits than those listed below and this is already Organic SEO in itself. With the internet, it has taken a large portion of the way we live and either made it much easier or harder-depends on whichever way you see it. From SEO rankings to millions of hits per day, to making money online and even shopping and paying bills online, the World Wide Web has revolutionized the way we live.

The simple truth when it comes to business nowadays is that if you have a business, you need a website. Even if you are skeptical and you think you do not need a website because you already have your large legion of customers, this website can do wonders in raking in more and more potential customers. The economics of a website is described as such.

Once you have a website, you need people coming in to look at it. And these people have to be your niche clients-people who are looking for a certain something and you have that with you. If you own a pottery shop, your clients will be pottery enthusiasts, or if you own a saloon, your clients would be in need of a new hair. This is where optimization comes in. By optimizing your website with specific keywords related to your business, you can immediately be at the top of the charts the minute someone clicks on search for that particular keyword. All websites need to be keyword optimized so that it can be picked up by Google’s search ‘spiders’. Whatever or whichever way you plan on SEO, the natural organic way is the best as it lasts longer and gains much more exposure.

Of course, relying on the Yellow pages and directories are great but it doesn’t work as well as website SEO does. You can generate traffic to your own website by performing simple tasks like regular updating, keyword optimization, useful and relevant content as well as graphics. With these, any business, big or small can succeed in the World Wide Web.

Looking for a reliable Los Angeles SEO guru? Well look no further. Visit our contact page and drop us a line about your SEO project.

Share and Enjoy:

Proper Social Bookmarking for SEO

admin — Wed, 25 Nov 2009 15:17:26 +0000

Social bookmarking websites are an excellent way to build backlinks to your website. However, many webmasters still don’t understand the proper way to use them. There are a few things you need to understand to get value from a social bookmarking backlink. This article is going to go over some of those things and hopefully teach you the right way to build backlinks with social bookmarking.

The Do-Follow Attribute

Regardless of anything mentioned in this article this is the most important part. The social bookmarking website cannot use the no-follow attribute in their outbound links. The whole concept of the no-follow attribute is to prevent Pagerank from being passed as well as link value. It has already been stated as recently as June 2009 by Google’s Matt Cutts that no-follow links do not get any value; this includes anchor text\keyword value. Below is a copy of this statement…

“Now let’s talk about the rel=nofollow attribute. No-follow is method (introduced in 2005 and supported by multiple search engines) to annotate a link to tell search engines “I can’t or don’t want to vouch for this link.” In Google, no-follow links don’t pass PageRank and don’t pass anchortext [*].

No-follow links definitely don’t pass PageRank. Over the years, I’ve seen a few corner cases where a no-follow link did pass anchortext, normally due to bugs in indexing that we then fixed. The essential thing you need to know is that no-follow links don’t help sites rank higher in Google’s search results.”

Quotation Source: http://www.mattcutts.com/blog/pagerank-sculpting/

So, with these above statements we can fully accept that no-follow backlinks have absolutely no value in terms of search engine optimization. With this lesson we understand that the social bookmarking website must not utilize the no-follow attribute in their outbound links.

Tagging to Promote Indexing

One of the big issues with social bookmarking backlinks is they get completely de-indexed from search engine indexes. This is due to the fact of the hundreds of thousands of web pages that social bookmarking websites create and search engines won’t index many of them. This is usually because of the lack of inbound external and internal links to the web page.

We can prevent this by using the tag system properly. Usually most bookmarking sites will have a tag cloud of the most popular tags. You should try to find a tag that is relevant to your site that is displayed normally in this cloud. This helps search engines find your backlink much easier and also promotes a lot of internal linking to your specific bookmark. Without proper use of tagging you’ll find your social bookmarking backlink will get lost in the mix and never be indexed.

Stay Active in the Community

Just like with tagging being active in the community helps get your social bookmarking links indexed. This is because your user id or profile will link back to all your social bookmarks and help search engines find them much easier. It’s a good idea to rate or comment on some of the popular social bookmarks in that community and even contribute in some of their forum communities. You’ll find the most popular social bookmarks are provided by people who are very active in the community.

Need SEO services but don’t know where to start? Do you currently have a website or blog but need a marketing strategy? Do you know your target audience and do you know how to reach them? Rank High Solutions is a Los Angeles Web Design and SEO company that offers top of the line consulting services to small businesses.

Share and Enjoy:

The Small Businesses Glossary to SEO

admin — Sat, 21 Nov 2009 19:39:31 +0000

If your small business is just getting into search engine optimization then you’ve probably come across some terms or phrases that you have absolutely no idea what they mean. You may have also come across some terms or phrases and got the wrong idea of what they mean or just were simply given wrong information. This small business search engine optimization glossary is your guide to knowing all the fancy terms of search engine optimization so you know what you’re talking about. Below you’ll find a bunch of common terms you’ll come across when dealing with search engine optimization and their actual meaning or definition.

Absolute Link – This is a hyperlink displayed on a web page with no anchor and is displayed as the actual URL of the hyperlink.

An Attribute or Alt Tag – The accurate way to say this is the alt attribute, it’s not a HTML tag, it’s an HTML attribute. The alt attribute is the alternate description tag used in a HTML image syntax. This is used if the browser cannot display the image. This is also used to describe what an image is to search engine crawlers.

Anchor Text – This is the clickable text in a hyperlink that is displayed on a web page.

Backlink – The is what they call a link from one website to another; also known as an inbound link.

Cloaking – This is a black-hat SEO technique and should be avoided at all costs. Basically it’s when a web server shows one web page to search engine crawlers and another to actual human visitors via the reporting user agent.

Deep Linking – This is when you build backlinks to your internal web pages; this excludes your homepage. This can also be used when talking about internal linking and refrencing making sure all your web pages are somehow internally linked.

Keyword Density – This is the percent of a specific keyword or phrase appearing in content. This should not be considered when writing content; content should read naturally and not contained stuffed keywords.

Long Tail Keyword – This is a keyword that consists of more than 3 words; an example would be “How To Do SEO”.

Meta Description Tag – This is what appears as the description in search engine results underneath the web page’s title. It’s located in the head section of an HTML document.

On-Page SEO – This is referring to actual optimization of your web pages to make them optimal for search engines. This would include, but not limited to, title tags, heading tags, internal links, meta description, etc.

Off-Page SEO – This is the process of building backlinks to your web pages.

One Way Link – This is a backlink that you do not link back to anywhere on your website.

Pagerank – This is a value 0 through 10 given by Google to web pages based on the quality of their inbound links.

Redirect – The process of redirecting domains, web pages or URLs to another.

Robots.txt – This file is used to control what sections or web pages of your website a search engine crawler can or cannot crawl.

Share and Enjoy:

SEO Client: Tweet Marketing Guide.com Earns First Page Results

admin — Wed, 04 Nov 2009 04:41:38 +0000

Tweet Marketing Guide just earned it’s first page ranking with the #6 spot for the keyword term “Twitter marketing guide“. We have only been working on this website for the past two months and it’s already reaping the benefits of our SEO services. Here are some screen shots.

Google Rankings : 1st page

Click to enlarge

With some more aggressive SEO, there is no reason this site should not be ranking for many other twitter related keyword terms.

Share and Enjoy:

Your Business Must Budget For Internet Marketing And SEO

admin — Sat, 24 Oct 2009 15:43:03 +0000

With an enormous percentage of the market searching the internet (~ 85%) — primarily Google — for their everyday products and services; it is crucial for any business to have an online presence. Whether you have a small business or a large corporation, internet marketing is something you must budget for as well as SEO (Search Engine Optimization). People of all ages, genders and classes are surfing the internet from their home computers, laptops, cellular phones, etc. And if your business is not on the internet — you can bet that your competitors are!

As a person who owns a business, I understand that other business owners do not always have the time, energy and/or patience to start learning computer science, HTML code, search engine optimization (SEO), social networking, pay per click advertising, article marketing, blogging, or any of that jargon. However, even though it is a confusing and difficult subject, it should not be ignored under any circumstances.

In order for your business to be successful in the 21st century, it is very important that you start focusing your energy on the potential of the internet. Try to find a local expert who is knowledgeable in the areas of internet marketing, SEO (Search Engine Optimization) and other web related stuff.

If you optimize your website and start driving targeted traffic to it, you will have a substantial increase in profits, credibility and success. With 85% of the market going to Google before they hit the Yellow Pages… What on Earth are you waiting for?

Need a website but don’t know where to start? Do you currently have a website or blog but need a marketing strategy? Do you know your target audience and do you know how to reach them? Rank High Solutions is a Los Angeles Web Design and SEO company that offers top of the line consulting services to small businesses.

Share and Enjoy:

Cut Your Business Advertising Costs with Organic SEO

admin — Tue, 13 Oct 2009 16:33:37 +0000

What exactly is organic SEO? It basically means search engine optimization the natural way. It’s getting your website at the top of search engine rankings without paying the search engines for placement and it keeps your website at the top for a long time. So what are the benefits of organic SEO?

People click more on organically optimized websites

Money can buy you anything- even the top position on search results but this often fades fast. You can pay search engines but why pay when you do have relevant content in your website? Websites with mediocre content are the ones that pay and people only click on websites with informative content, hence links appear naturally and if they do appear on their own, it means there is a greater chance of finding the relevant content there.

The search results are long-lasting

This is the biggest benefit of organic SEO. It keeps your website appearing on the search result pages for a long time because your website has what the search engines are looking for — relevancy. Relevancy is something you cannot achieve by “tricks” or by paying for it- so looks like money can’t get you everything after all. Relevancy is achieved by constantly generating content that people want to find and consume. As long as your produce relevant content, other websites will link to you and you will be loved by search engines.

Organic SEO builds greater trust

If you are constantly updating your website with new content, then it shows that you really care for what you showcase on your site, your business and it also shows that your business isn’t just for fun sake. With natural content uploaded constantly, it also shows your professionalism and your understanding and experience of the business you are involved in.

It’s quite cheaper compared to paid listings

Competition is tight as many website owners are competing for the same spot-at the top. So you often end up paying a lot just to appear at your desired spot. Website owners pay more in paid listings such as Google Adwords just to come out tops when they don’t necessarily need to do this. Instead of spending all your marketing revenue on pay-per-click services, it is better to get your effort poured into organically enhancing your website pages as it will definitely generate more desired results for you and it will definitely last longer than pay-per-clicks.

There are so many ways with which you can use organic SEO to optimize your website. First, you have to have optimized content. By this, it doesn’t mean nonsensically stuff your web page with keywords and key phrases. Instead, your website has to contain relevant content. Having good content, will give you good links and websites will want to link to you. Also, you can use other attributes such as meta tags. At the end of the day, whatever options you may use, it boils down to relevant, informative content on your site that appeals to your targeted audience.

Share and Enjoy:

Web Design basics – The Elements Of A Good Web Page

admin — Thu, 01 Oct 2009 05:23:41 +0000

Web design is really no different then designing a flyer, a business card, or even a t-shirt. All of them require a certain measure of the same ingredients… you need a good idea, you need to properly use the tools at your disposal, and you need to arrange the visual elements in such a way as to appeal to the people you are trying to appeal to. If you can do all of these in an online environment, then you can be successful at web design. Of course, there are some programming languages to consider, some math, or perhaps a web builder, but what we are going to talk about here are the basic concepts… the elements… that make up a good web page.

Experimenting with Fonts

First and foremost, what are you going to do with fonts and typography? Most of what makes up websites is text. This is because the text is a way to communicate, but it is also because text plays a huge part in SEO and getting your site noticed by web browsers. Web crawlers cannot crawl a video, but rather, they crawl the text that names the video instead! So, text, in all of its aspects, is something to consider.

What font will you use?
Will you make the headline bigger, bolder, and more colorful?
What color will the rest of the letters be?
Are you trying to match a theme, or are you going for something artsy/creative/spontaneous/romantic/explosive?

These are things to think about, and they are all very important. Every one of these elements will help you design a web page that appeals to people as they read it. Have you ever visited a website, took one look at the font and went “ugly”, because it reminded you of some kind of font that you hated for some reason? Well, more well known fonts will do that to people, which is why being spontaneous and creative with your fonts is a must. Try something nobody has done before, and go out on a limb.

Be Creative With Colors

Color is another element to any successful website that must be managed appropriately.

What color is your background?
Does it leave the text visible enough?
Can you see well enough to distinguish links, controls, and text?
Will you need to customize advertisements so that they will be visible?
These are all color matters that you need to decide before you really get started.

Make Your Website User Friendly

And finally, ease of use.

Is your website easy and friendly to navigate?
Does it offer controls that work well?
Can visitors successfully navigate about the page with little or no difficulty?

These are all things to keep in mind, and they are of dire importance. Nothing is more nerve wracking than a stressful website that will not let you leave… you can be sure that this type of website will send customers away who will never plan on returning.

These basic elements should make up the core of your web design.

Share and Enjoy: